In 2003, a group of engineers in Silicon Valley set out on a mission: To prove that electric cars could be better than gasoline-powered cars. A company was born called TESLA, named after Nikola Tesla; an engineer and inventor who patented an AC Induction motor in 1888. The mission was clear: To to accelerate the world’s transition to sustainable transport. Since that day, one can not argue that this is exactly what they’ve done.

I call TESLA a phenomena because it is quite rare to have a product and a brand so special and unique, so innovative and so superior form its’ competitors and alternatives, so grand that you evoke real feelings in people, get fanatics to your brand, and even open resistance too. I simply love it when a star is born like this. It is nice to watch, and even better to be a part of. It is no wonder I had to have this car, and I absolutely adore it. Of course, everyone have their own preferences – also when it comes to cars, and there is no doubt that there are a lot of great cars on the market. However, I cannot help feeling just a little bit sorry for those who have not had the TESLA experience, because they simply don’t know what they are missing.

To test drive a TESLA is like going to look at a puppy, you don’t want to leave without it. When I drove a TESLA for the first time, I realized that this is not a car, it’s something else. I couldn’t put my finger on it exactly, but it was definitely not a “car” in the common sense.

I ask myself, what is it that makes TESLA so special? Is it the fact that it is simply gorgeous to look at? Or is it the insane engine power and acceleration? Is it the fact that you can summon it with your mobile phone, or the fact that it drives completely by itself? Is it because it has a huge touch screen with a great resolution, a clean cut interior and is super spacious? Is it the fact that your car constantly improves with regular online updates? What about the fact that it is 100 percent electric and has a super long range compared to all other electric cars on the market? Does it have something to do with the image of the TESLA brand and Elon Musk himself? Is it because you know that you are driving something so superior, grand and innovative? I am not sure, but I would assume that it is all of this combined – the whole package – which makes TESLA such an amazing car. It is innovative. It is the future. Let me tell you this; once you go TESLA you don’t want to go back.

TESLA is definitely operating in a niche market, with its high priced premium electric cars, and one could see why TESLA perhaps would struggle to gain market share in the world wide automotive market. (See Forbes article about this here).  However, as a devoted fan – I hope TESLA will continue to astonish us with their great cars in the years to come. There is no doubt that TESLA has set a new standard for electric mobility, and is a major contributor to slowly changing the car industry as we know it. Thank you Elon, and congratulations to all TESLA owners – you’ve got a really, really cool car!

For more information about TESLA, visit their homepage: www.teslamotors.com

We are all excited to see the unveiling of its much anticipated model 3 (E) on March 31st. This might just be another game changer from TESLA, allowing them to attract an entirely new audience and getting a larger piece of the market. You can watch the unveiling with live streaming at TESLA’s webpage at 08:30 pm Pacific. I am definitely going to reserve one, but not just because it’s probably a great car. This is bigger than the car, it’s about being a part of changing the car industry, and supporting the ones who are making it all happen.

UPDATE TO THE ARTICLE, 3rd April 2016:

Tesla came into the market with disruptive innovation (meaning successfully targeting overlooked segments, gaining a foothold by delivering more-suitable functionality—frequently at a lower price. See more about disruptive innovation, here). However, they didn’t do it the ordinary way by pursuing low-end, price-sensitive customers first with cheaper, inferior technology. They went straight to the high-end consumers, by producing innovations that were so superior to all existing competition, making them difficult to imitate quickly. Although they were not sure they would succeed with this approach, they did indeed, and are now turning to the mainstream.

Three days after launching its cheaper model 3, for the masses – Tesla does yet another game changer. Tesla currently holds the no. 1 position as The most innovative company in the world, as ranked by Forbes. And there is nothing indicating that they will be thrown the throne any time soon. Just 72 hours after opening the pre-order for their newest Model 3, Tesla’s CEO; Elon Musk writes on his Twitter account that they’ve now reached 253 000 reservations. This basically means an interest-free loan for Tesla of 253 Million Dollars while we are all waiting with the utmost excitement for the new cars to arrive in late 2017- 2018. Surely, the number of reservations will continue to increase and while it does, one has to applaud Tesla yet again, for truly being a game changer to the industry.